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Dish TV Revolutionizes Entertainment with ‘Dish TV Smart+’ Services, Offering TV and OTT on Any Screen, Anywhere

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Dish TV is the first in the industry to offer built-in OTT services along with linear TV subscriptions to all its customers.
Customers to have the flexibility to choose from amongst popular apps.
‘Dish TV Smart+’ Service offers a comprehensive entertainment ecosystem with content, devices, and offers to ensure accessibility on ‘Any Screen, Anywhere’.

India, May 2024: Dish TV, has taken a path-breaking initiative to redefine the entertainment experience in India. The leading DTH provider in a first-of-its-kind move has announced its ground-breaking proposition ‘Dish TV Smart+’. This launch marks a pioneering milestone in the industry, providing customers access to TV and OTT content on any screen, anywhere, without any additional cost. It ensures convenience, flexibility, and enhanced entertainment options, empowering customers to tailor their viewing experience.

With the ‘Dish TV Smart+’ service, all Dish TV and D2H customers, including new as well as existing subscribers can enjoy popular OTT apps along with their chosen TV subscription pack. The ‘Dish TV Smart+’ services ecosystem enables entertainment on any screen, anywhere, anytime through Watcho-the OTT Super App, Smart devices including set-top boxes, and smart android STBs. Dish TV will also collaborate with top TV and Mobile Original Equipment Manufacturers (OEMs) to seamlessly integrate their services into these devices, thereby enriching the overall user experience.

Actress Aahana Kumra, who unveiled the Dish TV Smart+ services said, “As an actor, I understand the importance of reaching audiences far and wide. With Dish TV Smart+ services, the game is changing. Now, we can connect directly with homes across the country, even in the remotest areas where theaters are scarce. This innovation not only expands our reach but also brings families together, offering a wide range of content choices beyond the limitations of traditional TV. With OTT services seamlessly integrated into the same box as TV, viewers can enjoy theatrical releases on OTT before their TV premieres, making entertainment more accessible and inclusive for all.”

Commenting on the new proposition, Manoj Dobhal, CEO of Dish TV India Limited, stated, “Since its inception, Dish TV has transformed the entertainment consumption landscape, pioneering new ways for people to enjoy their favourite content. With this new proposition, we are poised to make an even greater difference, setting a new standard for immersive and accessible entertainment experiences. The launch of ‘Dish TV Smart+’ Services represents more than just a proposition; it embodies the vision to redefine entertainment consumption in India, which is getting smarter and bigger. In a market flooded with options, customers often find themselves overwhelmed. We aim to simplify their choices by offering a holistic and complete entertainment solution. We firmly believe that both traditional television and OTT platforms are indispensable in today’s age, and with our proposition, we aim to reaffirm their equal importance.”

“At Dish TV, customer satisfaction is non-negotiable, and every decision is centered around delivering value and convenience. ‘Dish TV Smart+’ Services not only benefit our customers by providing them with unparalleled access to entertainment but also ensures that their preferences and satisfaction remain at the forefront of our endeavours. With ‘Dish TV Smart+’ Services, we are catering to all needs of a modern Indian family, staying true to our motto – Naye Bharat Ka Smart Connection,” Manoj Dobhal added.

To effectively communicate this visionary proposition, Dish TV has initiated a comprehensive marketing campaign spanning multiple channels, including Television, Digital, Print, and Corporate outreach, aiming to amplify its message of entertainment accessibility on any screen, anywhere.

For existing subscribers, Dish TV will leverage its channels and platforms, employing push notifications, in-app notifications, and emailers. Meanwhile, for new customers, the emphasis will be on TV and digital channels to ensure widespread visibility and awareness of the offering.

Mr. Sugato Banerji, Business Head, Dish TV India Ltd, said, “With ‘Dish TV Smart+’ Services, we’re not just introducing a new proposition; we’re leading a paradigm shift in entertainment consumption. Through our multi-channel marketing approach, we are committed to directly engaging with consumers, ensuring broad awareness and adoption. As a brand, we prioritize staying ahead of trends and adapting to evolving audience preferences. Customer satisfaction is at the heart of our strategy, and we are committed to delivering unparalleled entertainment experiences that cater to their diverse preferences and lifestyles.”

Dish TV’s transition from a DTH operator to a complete entertainment provider emphasizes its commitment to meeting evolving consumer preferences, and innovation, and its mission to elevate the entertainment experience for millions of households nationwide, setting a new standard for entertainment delivery and heralding a paradigm shift in the industry. By prioritizing customer needs and leveraging strategic collaborations, Dish TV paves the way for future innovations, further enhancing the entertainment experience for consumers nationwide.

News – Nandini Jadhav.

राम भक्तों के लिए

Irrigation initiative seeds hope in Rajasthan farmers

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Adani Foundation drive helps improve crop yield

Nestled amidst the arid terrain of Rajasthan, Lakheri is surrounded by farmland and villages. The town in Bundi district is situated about 180 km from state capital Jaipur, and crops like wheat, soybean and mustard are commonly grown here. Its residents rely on traditional methods of farming but in the recent years, the lack of timely rainfall has become a matter of concern.

The region gets about 638 mm of rainfall annually but lacks an efficient rainwater harvesting, water management and conservation system. As a result of this, the villages here face drinking water shortage during the summer. Over the years, several people have moved out to work as labourers at nearby brick kilns or to other parts of the country in search of a livelihood.

In Lakheri, the need for irrigation is not just a matter of convenience; it is needed for sustenance. Driven by the need for an efficient irrigation network to help farmers, the Adani Foundation worked closely with the local communities to build a facility in the Kankra Dungar and Utrana villages.

A tributary of the Chambal passes about 4 km from these villages, and a system has been set up to supply water from it to nearby farmland through underground PVC pipes. The project benefits nearly 500 farmer families in the villages, who have cultivable land in the ACC Lakheri Cement Project catchment area. In coordination with the local communities, village-level committees have been set up to take care of the operation, management, and maintenance of the irrigation system.

Earlier, more than 90% farmers grew a single crop every year – urad and soybean in the Kharif season. Barely 10% farmers cultivated in the Rabi season, growing crops like mustard, wheat, and gram.

After the new irrigation system was built, the situation has changed for the better. Now, many farmers have adopted a multi-crop model to increase their income and diversified crops across all seasons. And the results started showing soon enough. In the first year of its operation, additional crop cultivation was recorded and the average yield per hectare increased by 20%-30% due to the availability of water.

According to a local villager, in the very first year, he was able to produce 16 quintals of wheat and 14 quintals of mustard, whose market value was more than Rs 1 lakh.
The irrigation system has not only ensured a livelihood for farmers in the region but is also helping reduce the migration of locals in search of jobs. Truly, a win-win situation for all.

News – Nandini Jadhav.

राम भक्तों के लिए

ICICI Prudential Life Insurance launches its First ULIP with Fund Value-based distributor payouts – ICICI Pru Platinum

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Fund Value-based distributor payouts to motivate long-term investment behavior by customers

Offers unlimited free switches between asset classes without any cost and tax implications

May 23, 2024: ICICI Prudential Life Insurance launched ICICI Pru Platinum, the Company’s first unit-linked product which aligns distributor payouts to their customers’ fund value – the distributor commissions are linked to their customers’ Assets under Management. This unique product incentivizes distributors to encourage their customers to stay invested for the entire policy tenure. Notably, it offers customers a cost and tax-efficient route to build wealth over the long-term.

ICICI Pru Platinum provides unlimited free switches between asset classes, without any cost or tax implications. Customers can choose from an array of 21 funds under this product, comprising 13 equity and four each in the debt and balanced categories, besides offering an option of four portfolio strategies.

Announcing the launch, Mr. Amit Palta, Chief Distribution Officer, ICICI Prudential Life Insurance, said, “ICICI Pru Platinum, our Company’s first unit-linked product designed to make distributor payouts aligned to their customers fund value, promoting the long-term interests of both.

We endeavor to continuously innovate and introduce products and processes which are simple. This is in line with our philosophy of ensuring right product to the right customer at the right price and through the right channel. We have introduced pioneering products on the annuity and pension savings platform. These include an annuity product which offers a 100% refund of all premiums paid from the date of purchase. We also offer a traditional product which allows customers to make partial withdrawals to meet liquidity requirements.

Notably, we are the only life insurer in the country to payout commissions to distributors on the same day. Besides, achieving the milestone of issuing ~45% of our savings policies on the same day in FY2024.”

He further added “Life insurance is all about claims and as a customer friendly brand we aim to settle all claims speedily. This is reflected in our industry leading claim settlement ratio of 99.2% for FY2024 with an average turnaround time of just 1.3 days.”

ICICI Pru Platinum provides a choice between two life cover variants. The Growth Plus variant entitles the nominee to receive either the sum assured or the fund value, whichever is higher. Whereas the Protect Plus variant offers the nominee both the sum assured and the fund value.

NEWS – NIDHI JADHAV.

राम भक्तों के लिए

SBI General Unveils Bima Central: A Revolutionary Step in Customer experience.

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First in Industry to Provide Seamless Servicing of Entire Insurance Portfolio on SBI General Insurance Mobile App

SBI General Insurance Company Limited, one of India’s leading General Insurance companies has collaborated with Bima Central, developed by CAMS Insurance Repository, to introduce the first industry-wide policyholder servicing platform, Bima Central. This platform allows customers to aggregate their insurance portfolio through an electronic Insurance Account (eIA) and conveniently manage it through a one-stop digital platform i.e. BIMA Central.

For the first time in the industry, SBI General Insurance policyholders with an eIA through CAMS Rep Bima Central will be able to access their insurance portfolio directly through the SBI General Insurance Mobile App. Additionally, they can access these services through the Bima Central app.

Mr. Kishore Poludasu, MD & CEO, SBI General Insurance said, “We are excited to unveil a game-changing innovation in the industry with the launch of Bima Central, a unique platform offering seamless management of the entire insurance portfolio on the SBI General Insurance Mobile App. This pioneering initiative underscores our steadfast commitment to enhancing customer convenience and comfort through state-of-the-art technologies. It also positions SBI General as a leader in delivering industry-first innovation through cutting-edge technologies.
By harnessing platforms like Bima Central, we are not just improving access to customer information but also raising the bar in policyholder experience. This progress highlights our dedication to delivering unmatched service and value to our customers, ensuring their insurance requirements are fulfilled smoothly and effectively.”

SBI General Insurance has established a two-way integration with Bima Central, allowing policyholders a single window, integrated access to aggregated insurance benefits for eIA holder. The platform will:
Provide a consolidated view of insurance protection & investment – Visualizing what you have.
Making the benefits real (tangible) and visible – insurance delivered as it must.
The platform currently supports a range of endorsements– includes beneficiaries, nominees & family members with more functionalities being getting added.

SBI General Insurance’s endeavor is to issue all retail line of business policies in electronic format, which can be credited to the respective policyholder’s e-Insurance account (eIA). In cases where policyholders do not already have an eIA, one shall be encouraged to open through Insurance Repository to enable their digital insurance servicing journey.

News – Nandini Jadhav.

राम भक्तों के लिए

Witness a riveting tale of heroism and courage with the World Television Premiere of Mission Raniganj on Zee Cinema

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Sahas aur Jazbe ki ek anokhi kahani – based on a real-life rescue mission of 1989, Mission Raniganj pays homage to the late Jaswant Singh Gill, who saved the lives of 65 miners trapped in a flooded coal mine. Akshay Kumar who plays the role of Jaswant Singh showcases the unwavering determination and courage in rescuing miners trapped inside the Raniganj coal mine by deploying a specially crafted rescue capsule. Unfolded from the pages of India’s Greatest Rescue Mission, the film is set to premiere on Zee Cinema on Thursday, 23rd May at 8 PM.

The recent Uttarakhand tunnel incident of 2023 remains vivid in our minds. On 12th November 2023, one section of the Silkyara-Barkot tunnel collapsed, trapping 41 construction workers inside. It took 17 days and tireless efforts of rescue team led by an Australian Rescue expert Arnold Dix to save them. A team of rat-hole miners in the rescue team broke through the debris and pushed a pipe to remove the workers one by one. Mission Raniganj, much like the Uttarakhand incident, showcases the tale of bravery and resilience. Bringing true events to screen and honoring the valor of India’s unsung heroes, Mission Raniganj brings to fore the essence of hope and taps into the human psyche and behavior when put in a life-threatening situation.

Akshay Kumar said, “Bringing Mission Raniganj to homes in India truly fills me with immense joy. This movie pays tribute to the unsung heroes who truly believe in the greater good, the people who don’t care about their lives when it comes to saving others. It is more than just entertainment. We want people to know Capsule Gill and his story. Being a part of this film has made me realize how these stories have the ability to uplift, inspire, and bring people together. Our goal with Mission Raniganj is to honor the true heroes who exist in every corner, every generation, every era. I would really like the audiences of India to tune into Zee Cinema for the World Television Premiere and witness the spirit of courage and hope come to life”

Watch the rescue mission of Raniganj filled with courage, bravery and valour on Thursday, 23rd May, 8pm only on Zee Cinema.

News – Nandini Jadhav.

राम भक्तों के लिए

ऑटो (टेंपो) पल्टने से एक वृद्ध की मौत, और एक महिला गंभीर रूप से घायल ।

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पोस्टमार्टम के बाद उक्त शव को उसके परिजनों को सौंप दिया गया हैं।

दो बैल लड़ते हुए उक्त ऑटो ( टेंपो ) से टकराया फलस्वरूप ऑटो ( टेंपो ) पल्टी हुई ।

गुमला – गुमला जिला अंतर्गत बिशुनपुर थाना स्थित जेहन ढलान के समक्ष शनिवार को देर संध्या में एक सवारी से भरा ऑटो ( टेंपो ) बिशुनपुर से चीरोडिह जा रहा था , इसी क्रम में एकाएक दो बैल लड़ते हुए आए और ऑटो (टेंपो ) से सीधे टकरा गए फलस्वरुप उक्त ऑटो ( टेंपो ) पल्ट गया जिसमें चातम ग्राम निवासी एक वृद्ध फुलरेंस टोप्पो को हांथ , कंन्धा एवं शरीर के अन्य हिस्से में अंदरुनी गंभीर चोट लगी थी और महुआ टोली निवासी मीना देवी को पेंट और छाती में गंभीर चोट लगी थी , दोनों को बिशुनपुर उप स्वास्थ्य केंद्र ले जाया गया जहां डॉक्टर ने दोनों का इलाज किया और प्राथमिक उपचार के बाद गंभीर रूप से घायल फूलरेंस टोप्पो को बेहतर इलाज हेतु गुमला सदर अस्पताल रेफर कर दिया गया, जबकि अन्य ऑटो ( टेंपो ) में सवार सभी लोगों को मामूली चोटे आई थी, आज रविवार को इलाज के क्रम में फूलरेंस टोप्पो की मौत गुमला सदर अस्पताल में हो गई , उक्त सूचना मिलते ही पुलिस ने त्वरित कार्रवाई करते हुए , पुलिस गुमला सदर अस्पताल में पहुंचकर , उक्त शव को अपने कब्जे में लेकर पोस्टमार्टम हेतु , गुमला सदर अस्पताल स्थित पोस्टमार्टम हाउस भेजवाया गया , जहां पोस्टमार्टम के बाद उक्त शव को उसके परिजनों को सौंप दिया गया हैं।

न्यूज़ – गनपत लाल चौरसिया

राम भक्तों के लिए

Sabita Mohalik of Dhanbad won the title of winner by making delicious ‘Moringa Drumstick Pulp Patties and Banana Flower Chutney’

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Over 800 entries from 24 States and 4 Union Territories showcase rich culinary heritage

Diverse categories and renowned judges elevate traditional and innovative recipes

Glenmark Foundation, in collaboration with Idobro Impact Solutions, announced the successful conclusion of the sixth season of the “Meri Poushtik Rasoi” cooking contest. This pan India initiative aimed at combating malnutrition through the celebration and promotion of nutrition-rich native recipes, empowering communities nationwide to embrace healthier eating habits.

Highlighting the Impact:
Over 800 entries from 24 states and four union territories, spanning 250+ towns and cities, including entries from Lakshadweep, Andaman & Nicobar Islands and first-time participation from Jammu & Kashmir.
A surge in submissions from individuals aged 50 to 65 highlights the widespread commitment to improving nutrition across generations.
Participants showcased their culinary prowess across four categories – NGOs, Professionals, Students, and Open/Individuals

Celebrating Culinary Excellence:
A rigorous selection process that culminated in 25 finalists competing in a grand cook-off at the Ramanath Payyade College of Hospitality Management Studies, Mumbai
A distinguished grand jury, including Celebrity Chef Gautam Mehrisihi Anuradha Shekhar, Ex Vice Principal of Dr. BMN College and Chef Yogesh Utekar, Principal RPH Institute of Hospitality Studies, evaluated the recipes, focusing on nutrition, innovation, and passion for cooking.
Speaking on this initiative, Cheryl Pinto, Executive Director – Corporate Services, Glenmark Pharmaceuticals Ltd. said, “At Glenmark Foundation, we are committed to preserving and celebrating our rich food heritage, often overshadowed by modern lifestyles. Through ‘Meri Poushtik Rasoi,’ we have witnessed the profound impact of traditional cooking in addressing critical health issues like malnutrition. This initiative transcends recipes; it’s catalyst for a significant shift towards healthier eating habits, while shedding light on the nutritional challenges our communities face. By fostering dialogue and promoting sustainable food cultures, we strive for a lasting, transformative impact on individuals, families, and communities nationwide.”

Anuradha Shekhar, Retired Principal of Dr BNM College and Member of the Jury said, “The recipes were not only visually impressive but were also highly nutritious, innovative, and made with love. The finalists truly displayed their passion for cooking and nutrition, making it a tough decision for the judges to select the winners”.

Karon Shaiva, Chief Impact Officer & MD, Idobro Impact Solutions said, “Meri Poustik Rasoi exemplifies collaboration among the 4 key stakeholder groups required to multiply impact – Industry, Civil Society, Academia and Government in the next stage. But beyond legal identities, it is even more important to understand the role each plays to ensure mutual respect and trust for long term outcomes.

Winning Recipes:
NGO Category: Pawan Kumar from Gujarat with ‘Millet Gutta Curry’.
Professional Category: Sabita Mohalik from Jharkhand with ‘Moringa Drumstick Pulp Patties and Banana Flower Chutney’.
Open Category: Seema Sethumadhavan from Uttar Pradesh with ‘Methi Dana Sabzi’.
Student Category: Saliha Chaudhary from Maharashtra with ‘Ragi Mudde Soppu Sarru and Palya’.

The contest provided a platform for individuals from all walks of life to showcase their culinary skills and promote healthy eating habits. Glenmark Foundation’s holistic approach to fighting malnutrition targets children, pregnant, and lactating mothers, using a 360-degree approach to fighting malnutrition via different programs and interventions.

राम भक्तों के लिए

Shemaroo TV and Shemaroo Umang’s artists shared heartfelt messages with their fans ahead of Mother’s Day.

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The bond between a mother and child is priceless. At every stage of life, we rely on the love and care of our mothers. On the occasion of Mother’s Day, key artists from Shemaroo TV and Shemaroo Umang shared their plans for Mother’s Day.

 

VENEET KUMAR CHAUDHARY.

Vineet Kumar Choudhary, lead actor of Shemaroo TV’s popular mythological show ‘Karmadhikari Shanidev,’ expressed, “Mother’s Day holds a special place in my heart as I’ve always been close to my mother since childhood. Despite my busy schedule shooting for ‘Karmadhikari Shanidev,’ I’ve planned something special. I’ll surprise her with her favourite flowers and gifts. My mother has been my rock-solid support and I feel lucky to start my day by touching her feet. I’m grateful for everything she’s done. Happy Mother’s Day to all amazing moms!”

BHARAT AHLAWAT

Bharat Ahlawat, the lead actor of Shemaroo Umang’s ‘Chaahenge Tumhe Itnaa,’ said, “Being away from home for the shoot of my ongoing show ‘Chaahenge Tumhe Itnaa’ in Mumbai has made me realize the value of family more, especially on this upcoming Mother’s Day. Distance may separate us physically, but my heart is always with my mother back in Delhi. This Mother’s Day, I was lucky to get a two-day break, so I surprised her with a gold ring. Seeing her smile made every moment of the journey worth it. Here’s to celebrating the love, strength, and nurturing spirit of all mothers. Happy Mother’s Day.”

SHAILI PRIYA.

Shaily Priya, lead actress of Shemaroo Umang’s ‘Kismat Ki Lakiron Se, ‘ remarked, “Behind every strong woman is a mother’s love, nurturing roots, and guiding influence. My mother has been my greatest inspiration, teaching me valuable lessons such as pursuing my passions and embodying strength. I owe every quality I possess today to her unwavering support and encouragement. I am grateful for her belief in me, which has shaped me into the person I am today. Thank you, Mom, for always being there for me. And here’s to every mother out there wishing you all Happy Mother’s Day”

 

ABHISHEK PATHANIYA.

Abhishek Pathania, lead actor of Shemaroo Umang’s ‘Kismat Ki Lakiron Se,’ shared, “Mother’s Day is a precious opportunity to honour my mother’s relentless efforts and sacrifices. My mother is my pillar of strength and has always remained by my side, whether it’s day or night. Despite being away, whenever I am low or confused, her values and confidence in me is what keeps me going.”

Keep watching Shemaroo TV and Shemaroo Umang every Monday to Saturday for more updates on your favorite artists.

राम भक्तों के लिए

OnePlus strengthens partnership with JioMart Digital

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With this partnership, customers will now be able to access the entire range of OnePlus devices across JioMart Digital’s distribution network of 63000+ retail stores across 2000+ cities and towns in India

OnePlus, the global technology brand, strengthened its partnership with JioMart Digital, one of India’s biggest consumer electronics retail store network, thus extending its range of OnePlus products to retail outlets across India. In line with this effort, OnePlus products will now be even more accessible to consumers across 2000+ cities and towns in India.

With this growing association and given JioMart Digital’s vast distribution network of stores spread across India, OnePlus is poised to expand its presence in tier 3 and 4 cities and towns and beyond, thereby garnering deeper penetration across the country. The partnership will also provide a valuable opportunity for the larger India consumer base to gain first-hand experience of the OnePlus devices and further empowers retailers across India to continue bringing innovative technology nationwide.

Marking the announcement, Ranjeet Singh, Director of Sales at OnePlus India shared, “We at OnePlus have continued to have a long-standing successful retail partnership with the JioMart Digital team. Driven by similar values of delivering the best possible experience to our consumers, this partnership has been instrumental in our journey of expanding our retail presence across India, enriching the lives of our users and strengthening our brand’s connection with them. And we remain committed to continuing this journey together, further strengthening our association with our retail partners thanks to JioMart Digital’s rapidly expanding retail network. As we continue to extend our range of OnePlus products across the Jio Mart Digital store network, we are positive that our community and consumers at large will continue to truly benefit from this opportunity by being able to easily access and gain a personalized experience of our OnePlus devices at their nearest retail outlets.”

OnePlus recently launched the new OnePlus Nord CE4 last month. The device is available in two variants, namely the 8+128GB variant which is available for INR 24,999 and the 8+256GB variant which is available for INR 26,999 in exciting colour variants of Celadon marble and Dark chrome.

NEWS – NEWS DESK.

राम भक्तों के लिए

United We Play comes to Assam; trials held in Guwahati

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United We Play, now in its fourth edition, is a pan-India training and talent development football initiative by Apollo Tyres, supported by Manchester United.

The programme aims to drive Apollo’s commitment to provide access to sports for the community Identified footballers to get a once-in-a-lifetime opportunity to visit Manchester United where they get to train alongside the Club’s youth team, interact with the Legends and get a matchday experience

Guwahati, May 08, 2024 : The trials for United We Play (UWP), the flagship grassroots football programme of leading tyre maker Apollo Tyres, was conducted in Guwahati recently where close to 250 young footballers participated with great enthusiasm. In the end, 30 talented youngsters from the trials were shortlisted for the next round of the programme.

The trials were held at the Faculty Higher Secondary School where young hopefuls from Guwahati and neighbouring areas in the Under-14 and Under-17 categories turned up in large numbers to display their skills and impress the judges.

The United We Play programme is a grassroots training and talent development initiative going across 16 cities in India and key countries in Asia Pacific Middle East and Africa (APMEA), supported by Manchester United to encourage young football talent and giving them a platform to showcase their skills with the objective of motivating aspiring footballers to continue playing and introducing them to global training methodologies.

The fourth edition, which was kickstarted in the presence of former Manchester United and French footballer Louis Saha in Kolkata earlier, promises to be much bigger and better with a year-round programme, reaching over 25,000 young footballers across the country.

Over the last few months, the programme has already connected over 600 coaches across the country with Manchester United Soccer Schools, where they have received exclusive training and access to the Manchester United curriculum and certificates. MUSS is also in the midst of conducting 4 digital masterclasses with over 2000+ players already engaged through this.

To know more and register for the United We Play programme, players can head to – https://www.apollotyres.com/en-in/stories/campaigns/sports/united-we-play-2024/

The initial phase of the fourth edition of United We Play will be run by domestic coaches, before young footballers get a chance to impress coaches from the Manchester United Soccer School (MUSS). The best performers from across locations, will participate in the grand finale of the competition, and winners will get a trip to Manchester, with several experiential activities at Old Trafford and Carrington at Manchester United including a matchday experience, training with the academy team, interaction with the legends and much more.

Louis Saha, while officially kickstarting the activities for the fourth season of United We Play programme, had earlier said during the launch at Kolkata, “I am honoured to have been invited by Apollo Tyres to help launch the fourth season of United We Play. This is a huge opportunity for any up-and-coming footballer, and I would like to thank Apollo Tyres for creating this fantastic opportunity to inspire and develop the next generation of youth footballers. Participants will not only learn to play the Manchester United way, but also pick up valuable life skills, such as teamwork, discipline and determination, which will go on to help them in the future.”

The first three seasons were a massive success and received an overwhelming response with over 16,000 players from the country participating in the programme comprising on-ground trials, masterclasses and workshops. The last season saw 7 young footballers, which included 4 from India, who got a lifetime opportunity to visit Old Trafford to participate in exciting activities like a match-day experience, training session with Manchester United Soccer School coaches, and a chance to interact with the Club’s Legends.

NEWS – NEWS DESK.

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