Fund Value-based distributor payouts to motivate long-term investment behavior by customers
Offers unlimited free switches between asset classes without any cost and tax implications
May 23, 2024: ICICI Prudential Life Insurance launched ICICI Pru Platinum, the Company’s first unit-linked product which aligns distributor payouts to their customers’ fund value – the distributor commissions are linked to their customers’ Assets under Management. This unique product incentivizes distributors to encourage their customers to stay invested for the entire policy tenure. Notably, it offers customers a cost and tax-efficient route to build wealth over the long-term.
ICICI Pru Platinum provides unlimited free switches between asset classes, without any cost or tax implications. Customers can choose from an array of 21 funds under this product, comprising 13 equity and four each in the debt and balanced categories, besides offering an option of four portfolio strategies.
Announcing the launch, Mr. Amit Palta, Chief Distribution Officer, ICICI Prudential Life Insurance, said, “ICICI Pru Platinum, our Company’s first unit-linked product designed to make distributor payouts aligned to their customers fund value, promoting the long-term interests of both.
We endeavor to continuously innovate and introduce products and processes which are simple. This is in line with our philosophy of ensuring right product to the right customer at the right price and through the right channel. We have introduced pioneering products on the annuity and pension savings platform. These include an annuity product which offers a 100% refund of all premiums paid from the date of purchase. We also offer a traditional product which allows customers to make partial withdrawals to meet liquidity requirements.
Notably, we are the only life insurer in the country to payout commissions to distributors on the same day. Besides, achieving the milestone of issuing ~45% of our savings policies on the same day in FY2024.”
He further added “Life insurance is all about claims and as a customer friendly brand we aim to settle all claims speedily. This is reflected in our industry leading claim settlement ratio of 99.2% for FY2024 with an average turnaround time of just 1.3 days.”
ICICI Pru Platinum provides a choice between two life cover variants. The Growth Plus variant entitles the nominee to receive either the sum assured or the fund value, whichever is higher. Whereas the Protect Plus variant offers the nominee both the sum assured and the fund value.
NEWS – NIDHI JADHAV.
Van Heusen Men's Cotton Solid Regular Fit Collar Polo T-Shirt
₹599.00 (as of October 23, 2026 12:43 GMT +05:30 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
Jockey 1406 Women Cotton Hipster (Pack of 3, Colors & Prints May Vary)
₹499.00 (as of October 23, 2026 12:43 GMT +05:30 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
Nermosa Women's Printed Anarkali Kurta Palazzo Set with Dupatta | Kurta sets for women
₹703.00 (as of October 23, 2026 12:43 GMT +05:30 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
Van Heusen Men’s Cotton Boxer Briefs Pack of 2 | Long Trunk | No ride-up | Super Combed Cotton for softness | Open Front Fly | Moisture‑Wicking | Sweat Absorbant | All‑Day Fresh Technology | Long Lasting Colors |Soft Plush Waistband | Label‑Free Comfort | style 10032
₹475.00 (as of October 23, 2026 12:43 GMT +05:30 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
KLOSIA Women's Rayon Printed Anarkali Kurta and Pant with Dupatta Set
₹668.00 (as of October 23, 2026 12:43 GMT +05:30 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
SIRIL Women's Bandhani Printed Chiffon Saree with Blouse
₹464.00 (as of October 23, 2026 11:53 GMT +05:30 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
SGF11 Women's Kanjivaram Soft Cotton Linen Silk Saree With Blouse Piece
₹474.00 (as of October 23, 2026 11:53 GMT +05:30 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
Kryone Collection Ajrakh Modal Silk Saree for Women | Mirror Work Black Saree | Gajji Silk Red Pallu Tassels | Designer Sarees for Women Party | Ajrakh Print Saree | Modal Silk Sarees Original
₹946.00 (as of October 23, 2026 11:53 GMT +05:30 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
SIRIL Women's Georgette Bandhani Printed Saree with Embroidered Scalloped Border
₹826.00 (as of October 23, 2026 11:53 GMT +05:30 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
SWORNOF Womens Kanjivaram Silk Saree with Zari Woven Saree With Blouse Piece
₹474.00 (as of October 23, 2026 11:53 GMT +05:30 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)Discover more from Jharkhand Weekly - Leading News Portal
Subscribe to get the latest posts sent to your email.
