According to two persons briefed on the situation, the consumer division of Tata Group is in talks to acquire at least 51% of iconic Indian snack food producer Haldiram’s but is uneasy with the $10 billion valuation demanded.
Given that Haldiram’s yearly revenue is only about $1.5 billion, according to the sources, Tata Consumer Products, which owns the UK tea business Tetley and has a partnership with Starbucks in India, has objected to the $10 billion valuation. a deal that would put the Indian giant in direct competition with Pepsi and Mukesh Ambani’s Reliance Retail was successfully consummated.
A 10% stake sale from Haldiram’s, a well-known brand in India, is reportedly being discussed with private equity groups like Bain Capital.The sources claimed that Tata Consumer Products, which controls the UK tea company Tetley and collaborates with Starbucks in India, is negotiating the stake acquisition.
According to a third individual with firsthand knowledge of the negotiations, Tata sought to acquire more than 51% of Haldiram’s shares but has informed Haldiram that their “ask is very high.” According to the source, the prospective acquisition offers Tata an intriguing opportunity. They continued, “Tata (Consumer) is thought of as a tea firm. Haldiram’s is enormous and dominates the consumer market.
The sources requested anonymity in order to speak. Tata Consumer Products “does not comment on market speculation,” according to a spokeswoman. Krishan Kumar Chutani, the CEO of Haldiram, and Bain declined to comment.The family-run Haldiram’s chain has its roots in a small shop that opened in 1937. It is well-known for its crispy “bhujia” snack, which can be bought in mom-and-pop shops for as little as 10 rupees.
According to Euromonitor International, its market share in India’s $6.2 billion savoury snack market is approximately 13%. Pepsi, known for its Lay’s potato chips, has about 13% as well. Snacks made by Haldiram are now offered in international markets like Singapore and the US. The company operates about 150 restaurants that serve Western dining as well as regional fare and sweets.
Tata Consumer Products “does not comment on market speculation,” according to a spokeswoman. Krishan Kumar Chutani, the CEO of Haldiram, and Bain declined to comment.
A well-known Indian food firm called Haldiram’s produces a huge selection of snacks, sweets, and other culinary items. In 1937, Shri Ganga Bhishen Agarwal established the business in Bikaner, Rajasthan, India, as a tiny sweet and namkeen shop. It has developed over time into one of the biggest and most well-known food brands in India, having a significant following both domestically and overseas.
Product Selection: Traditional Indian sweets (mithai), salty snacks (namkeen), ready-to-eat meals, fast mixes, and frozen foods are all available from Haldiram. The bhujia, samosas, gulab jamun, and numerous flavored snacks are some of their best-selling products.
Haldiram’s is renowned for its emphasis on quality and flavor. Their products have a delightful and genuine flavour since they are made with premium ingredients and old-fashioned recipes.
Global Presence: Haldiram now has a substantial international presence in addition to its Indian market. They provide the Indian diaspora and locals who prefer Indian snacks and sweets with storefronts and distribution networks throughout a number of nations.
Packaging: Haldiram’s goods are frequently presented in enticing and practical packaging, making them appropriate for both individual consumption and gift-giving.