In a groundbreaking move, global Latin music icon Bad Bunny has been officially announced as the headliner for the Super Bowl LX halftime show, set to take place on February 8, 2026, at Levi’s Stadium in Santa Clara, California.
The NFL, together with Apple Music and Roc Nation, revealed the news during halftime of Sunday Night Football, igniting excitement across the sports and music worlds. Bad Bunny, born Benito Antonio Martínez Ocasio, expressed that the performance is far more than a show. “This is for my people, my culture, and our history,” he said, dedicating the moment to those who paved the way before him.
At age 31, Bad Bunny is already a three-time Grammy winner and a force in Latin trap and reggaeton, having helped push Spanish-language music into global prominence. His recent successes include a massive concert residency in Puerto Rico and leading nominations for the upcoming Latin Grammy Awards. Roc Nation’s Jay-Z praised Bad Bunny’s influence on Puerto Rican culture, calling him “truly inspiring” and citing the pride his selection brings to global music stages.
The production of the halftime show will be co-led by Roc Nation and acclaimed producer Jesse Collins, with direction by Hamish Hamilton. NFL executives say they expect a culturally rich, visually dazzling performance that will “deliver the kind of unforgettable experience we’ve come to expect from this iconic cultural moment.”
This announcement follows high anticipation and speculation about potential headliners. While Taylor Swift’s name was floated, it seems the NFL and partners have gone bold with a Latin visionary whose influence spans continents. Last year, Kendrick Lamar’s 2025 halftime show set viewership records — and now the spotlight turns to Bad Bunny to push the bar even higher.
For fans around the world, the announcement marks one of the most exciting halftime reveals in recent memory — a celebration of Latin culture on one of the biggest stages in global entertainment. 🎤🏈
#BadBunny #SuperBowlLX #HalftimeShow #LatinMusic #NFL #AppleMusic #RocNation #CulturalImpact #SBXL #Halftime2026
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